# Purchase In your account-level **_[Automation](https://app.spiffy.co/settings/automation)_** settings, click **_Add Action_**, and you will see an event for **_Purchase_**. Since this is an account-level setting, all integration actions set up for **this _Purchase_ event will trigger for ALL new orders from ALL checkouts.** The account-level _**Purchase**_ event is most commonly used to apply generic integration actions like adding all customers to a “Customers” list, adding a “Customers” tag, triggering a webhook to pass sales data to another app for custom analytics, or any other action that you want to run anytime a customer buys. example I want to be sure that ALL my customers are on my “Customers” list, and get a “Customers” tag in my CRM. These are actions that don’t trigger any customer-facing communication, but simply help me keep my database organized. I would set these actions up on the account-level Purchase event, so I don’t have to remember and take the additional steps to add them to every Checkout I create. If you need to set up unique Purchase events for specific Products, you will do that using the _product-level_ [_Product Purchased_](https://university.spiffy.co/automation/billing-automation/product-purchased.md) event for that specific Product. If you need to set up unique Purchase events for specific Checkouts, you will do that under the _checkout-level_ _[Purchase Automation](https://university.spiffy.co/automation/purchase-automations.md)_ settings when editing a specific checkout. If you have integration actions set up for _Purchase_ events at the _account-level, product-level,_ **and** the _checkout-level_, **_all_** will run. Use a combination of all three automation types to create the desired customer experience.