# How to connect Google Analytics 4 If you are using Google Analytics 4, you have the option to connect to the Measurement Protocol API. This will enable server-side tracking, resulting in more reliable tracking when customers visit your checkout page. When you input a Google Analytics 4 measurement ID into Spiffy’s Google Analytics integration, you will notice an option to enable server-side tracking. You will need to obtain this information from your Google Analytics 4 account. From your Google Analytics 4 Account dashboard, click on the **Settings/Admin icon**, and select **Data Streams** from the list of options. If you haven’t created a data stream yet, follow the prompts to create one. Once you have created a data stream, click on it to view its options, and select **Measurement API Secrets**. From here, you should be able to find and copy your **Measurement Protocol API Secret** and copy it. Take the copied value back to your Spiffy Google Analytics integration window and paste the value into the **Measurement Protocol API Secret** field, and click **Enable Google Analytics** to save. ### Enhanced Conversions When _Enhanced Conversions_ is enabled for Google Analytics, you can send customer details like their email, name, address or phone number as present on your checkout, when a purchase is completed. This data is securely hashed before being sent and helps improve the accuracy of your conversion tracking. Make sure to configure _Enhanced Conversions_ in [Google Analytics](https://support.google.com/analytics/answer/14252663?hl=en). To enable this feature in Spiffy, go to your [Integration Settings](https://app.spiffy.co/settings/integrations) for Google Analytics and turn on the toggle for **Enhanced Conversions**.