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Mailchimp Intro / Getting Connected

Spiffy is proud to announce our direct integration with Mailchimp. Integrating Spiffy with your Mailchimp account will let you easily get your customer information over to your Mailchimp audience and trigger email automation that you have set up.

In this quick overview, we will show you how to get connected, and how you can start triggering tags to apply to your audience member for things like purchases and billing automation!

A few things to note as you get started:


Our direct integration with Mailchimp only supports syncing to 1 audience. You will be asked to select the Mailchimp ‘Audience’ that you want Spiffy to add contacts to, and the ‘Email Status’, when connecting Mailchimp for the first time.


– Mailchimp does have a limited API, but Spiffy makes use of the most powerful parts: Adding contacts to your audience, and the ability to add/remove tags for purchase and billing automation


– When setting up Tag Add/Remove actions for purchase or billing automation, you will be required to type in the name of tags that you may have already created in Mailchimp.The Mailchimp API does not support the ability to pull in a list of tags to choose from


– When setting up Tag Add/Remove actions for purchase or billing automation, if you type in a tag that does not exist in Mailchimp, Spiffy will create the tag in Mailchimp the first time the action is triggered by any contact


– Mailchimp does have a limitation surrounding their standard ‘Address’ fields, which means Spiffy is unable to sync data to them. Currently we recommend creating custom fields for ‘Address’ in Mailchimp, as their API does support our ability to map Spiffy fields to custom Mailchimp fields

Getting Connected

From the Spiffy Dashboard, click on the ‘Profile’ icon, and select ‘Integrations’

From the list of available integrations, find and click on ‘Mailchimp

Click on the ‘Connect Mailchimp’ button in the popup.

You will quickly be redirected to your Mailchimp account to authorize the connection. Just click ‘Allow

Once the connection is made, you will be redirected back to Spiffy, and see your Mailchimp account listed as the ‘connected account’ with a couple more settings you will need to configure.

To finish setting up your integration, you will need to select a Mailchimp ‘Audience’ that Spiffy will add customers too when orders are placed, as well as set an ‘Email Status’ (Subscribed, in most cases) so that any automatic emails you have set up in Mailchimp can be delivered to your customer’s email address.

Once you have configured these settings, just click ‘Save Settings’. Now you are ready to start using mailchimp with Spiffy’s Checkout & Billing Automation Events to add/remove tags on contacts that are synced with Mailchimp!