# SegMetrics Overview Seamlessly integrate all of your sales data into SegMetrics to track and analyze the performance of your entire sales funnel. **Here’s a rundown of the powerful features you will have available within SegMetrics:** - **Lifetime Revenue Tracking**: Measure where all your revenue came from, not just the first purchase. - **Optimized Dashboards**: Pull your KPIs into custom auto-updating dashboards, ideal for sharing with your team. - **Customer Value Insights**: Understand your customer value over time, including the impact of specific ads and nurture sequences on bottom-of-funnel conversions. ## How to Connect SegMetrics To connect Spiffy with SegMetrics, you’ll need to log into your SegMetrics account and connect on the SegMetrics side. [Learn how to connect Spiffy with SegMetrics](https://docs.segmetrics.io/article/309-how-to-connect-spiffy)