# New AI/MCP Capabilities, Expanded Reporting & Attribution, Improved Meta Tracking, Help Scout Integration & More ## MCP + Reports Spiffy’s MCP now has full access to your analytics data, with the ability to run filtered reports and interpret the results for you. Ask questions in plain English, dig into trends and performance, or have your AI build and schedule reports without navigating through Spiffy’s reporting dashboard. [Connect an AI app](https://app.spiffy.co/settings/mcp) ## Updated AI Prompt Library We’ve also reworked our AI prompt library to make it easier to get started and discover what’s possible with MCP. Explore ready-to-use prompts for revenue, growth, customer retention, products, payments, affiliates, reporting, and more. Then customize them to fit your business. [Learn more](https://university.spiffy.co/ai-mcp/what-can-i-ask-my-ai.md) ## Improved Ad & UTM Tracking Get a clearer picture of which campaigns and traffic sources are driving your sales. Spiffy now has enhanced tracking to capture UTM parameters and ad click IDs, with expanded attribution stats on your Account Dashboard and Checkout Dashboards. [Learn more](https://university.spiffy.co/faq/track-campaigns-with-utms.md) [View your dashboard](https://app.spiffy.co/dashboard) ## New Report: Attribution Performance We also added a new report for _Attribution Performance_ to analyze revenue, orders, and customers by traffic source. Filter results to identify which marketing efforts are driving the strongest results, and schedule reports to stay on top of performance over time. [Learn more](https://university.spiffy.co/reporting-analytics/reports/attribution-performance-report.md) ## Meta Pixel Events and Testing We’ve enhanced our Meta (Facebook) integration to improve Event Match Quality and conversion attribution. Purchase and Checkout events now include Product names, the Spiffy order number, and the offer name. Purchase events also more reliably include hashed customer details (email, name, location) on both the pixel and server side. You can validate your setup using Meta’s Test Events tool for easier troubleshooting. [Learn more](https://university.spiffy.co/integrations/meta-pixel/meta-tracking-pixel.md#meta-pixel-events-event-testing) ## Help Scout Integration View recent orders, subscriptions, customer details, and more from Spiffy right inside Help Scout conversations. This gives your support team instant visibility into customer activity, with deep links back to Spiffy for quick access to the full customer and order records. [Learn more](https://university.spiffy.co/integrations/help-scout/help-scout-integration-overview.md) ## Single Subscription View for Customer Portal Embed a focused Customer Portal that directs customers straight to a specific subscription or payment plan, making it easy to provide self-service account management inside your app or member area for that one item without exposing unrelated purchases. [Learn more](https://university.spiffy.co/customer-portal/embedded-portals.md#customer-portal-for-a-single-subscription-or-payment-plan)