The Upcoming Subscription End of Trial event triggers actions 7 days prior to your customer ending a Subscription Trial.
Applying a tag to trigger automation in your integrated system is recommended for this. This is most commonly used for internal processes, like letting members of your team know when a customer’s trial is almost over, or to potentially trigger an email to send out from your CRM to let your customer know that their Subscription Trial is ending and about to bill.
This Billing Automation Trigger ONLY triggers 7 days prior to a ‘Subscription Free Trial’ ending and is designed to work with Trials that are 14 days or more. Depending on the length of length of the Subscription Trial you offer, you may need to utilize your integrated system’s automation if you have shorter free trials set up.
Not everyone will have a need for this specific automation, but we provide it as a convenience option, as some of our users have shown interest in being able to run automation prior to a customer being billed for an active ‘Subscription’ payment.