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Subscription End of Trial

The Subscription End of Trial event triggers actionsin your connected systems when a trial ends and converts into a paid subscription.

This event is often used to apply/remove tags in your CRM. This can be used for internal tasks, or to trigger automation in your CRM to deliver post-trial emails to your customer.

NOTE: If you have configured any Subscription Payment automation, it will fire around the same time, as the first payment is collected at the end of a trial.

This event is designed for triggering automation surrounding the trial ending (EX: Removing trail tags in CRM)