Trial Success Rate is a cohort-based subscription stat that looks at the success of your trials converting to a fully paid subscription.
The date range selected will pull a cohort of orders created, or trials started, within that timeframe.
To get the most accurate percentage, select a date range further in the past than your trial period.
If your date range has a high percentage of its subscriptions still in the middle of their trial period then you’ll see a warning as the stat will be skewed.
If your trial is 7 days long. Select a date range greater than 7 days in the past.
If your trial is 30 days long. Select a date range greater than 30 days in the past.
Selecting a date range that includes customers in the middle of their trial will skew your success rate down.