When you integrate Google Analytics (GA) with Spiffy we’ll handle passing checkout events and purchase data events.
Events Tracked
We currently track the following events:
page_view: Triggered when a user views a page on the Spiffy (upsell, checkout, etc.).begin_checkout: Triggered when a user loads the checkout process.purchase: Triggered when a user completes a purchase on Spiffy. This is sent at the END of the checkout flow to ensure things like upsells get included.