Facebook Pixel lets you receive information about the actions that are taken on your checkout, giving you insights to make your Facebook ads more relevant to your audience.
With Spiffy’s Facebook Pixel Integration, you will be able to analyze the data compiled in Facebook to make any necessary changes to your Facebook Ad targeting, and get a clear view on how your ads are performing.
Once you have set up and connected your Facebook Pixel, you will also have the option to connect Facebook’s Conversion API, for more reliable tracking. Just head over to our Facebook Conversion API Overview, for more info!
Table of Contents
- Connecting Facebook Pixel to Spiffy:
- Adding your Facebook Pixel ID
- Adding Your Domain to Facebook Business to obtain verification meta-tag
- Facebook Pixel Events / Event Testing
- Next Steps – Facebook Converion Pixel (Conversion API)
Connecting Facebook Pixel to Spiffy:
When connecting Facebook Pixel to Spiffy, you will need two things:
-Your Facebook Pixel ID from your Facebook Events Manager to connect with Spiffy
– A meta-tag from your Facebook Business Manager to verify your Spiffy domain
Adding your Facebook Pixel ID
In your Facebook Event Manager, find and copy the Facebook Pixel ID you want to connect with Spiffy.
Back in Spiffy, paste your Facebook Pixel ID into the Integration Settings.
Adding Your Domain to Facebook Business to obtain verification meta-tag
Validating your Spiffy Checkout domain is now required when integrating Facebook Pixel. You will be able to quickly add your Spiffy Checkouts domain and get validation meta-data all from the Facebook Business Center.
In your Facebook Business Settings, under Brand Safety select Domains and click Add.
Enter your Spiffy Domain Name, excluding https://(e.g marketingpro.spiffy.co) and click Add Domain
Select Meta-Tag verification for the domain and copy the provided meta-tag. Don’t close this page, as you will be back in a moment to verify your installation.
Note: If you don’t see domain options after adding your Spiffy Checkouts domain, you may need to refresh the Facebook Business Settings page.
Back in Spiffy, paste the copied meta-tag into the Integration Settings and click Enable Facebook.
Once the settings are saved, navigate back to your Facebook Business Settings and click Verify.
When you see the confirmation that your domain has been verified, you are all set!
Facebook Pixel Events / Event Testing
Spiffy can now automatically trigger a number of useful events on Checkouts, when they are visited/used to purchase!
Spiffy will start triggering Page View events, to start tracking views of your main offer page, the thank-you page, as well as the One-Click Upsell offer page, if your Checkout includes one.
– Page View events – tracking the views of your main offer page, the thank you page, and/or your upsell offer page.
– Purchase events -tracking the order total, as well as individual pricing for your main offer, offer bumps and/or upsells.
If you would like to test your checkout to see the Pixel Events that occur, just make sure you have enabled Spiffy’s Facebook Pixel integration, and then from with the Facebook Pixel Event Manager area, head to Test Events.
For reference, here are the different page URL formats for your checkout page, optional upsell page, and the default Spiffy thank-you page (You may be using your own custom thank-you page hosted on your website).
Here is how the URLs will be formatted in your checkout page for reference:
(The bold sections of the URLs are placeholders and will be based on your Spiffy account name and checkout name)
– Main Checkout URL: https:// YourAppName.spiffy.co/checkout/Your-Checkout-Name
– Upsell Page (if applicable): https:// YourAppName.Spiffy.co/checkout/Your-Checkout-Name/offer
– Default Spiffy Thank-You Page: https:// YourAppName.Spiffy.co/checkout/Your-Checkout-Name/thanks
Next Steps – Facebook Converion Pixel (Conversion API)
Now that you have set up and integrated your Facebook Pixel, you have the option to also integrate with Facebook’s Conversion API, for more reliable tracking. With the increase in Ad Blockers and Cookie Tracking Blockers, basic cookie based tracking has become less and less reliable. Connecting with the Conversion API will help remedy this.
Just head over to our Facebook Conversion API Overview, for more information!