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This is the number of unique Subscribers you have. If a customer has multiple subscriptions, they are still considered as one subscriber. The Subscribers stat also excludes people currently on...
Trial Success Rate is a cohort-based subscription stat that looks at the success of your trials converting to a fully paid subscription. The date range selected will pull a cohort...
Completion rate is the percentage of people who checkout with the payment plan option and complete all of their payments. The Math: (Completed Payment Plans) / (Total Payment Plans Started)...
Take rate is the percentage of people who choose the Payment Plan option at checkout. The Math: (Purchased w/Payment Plan) / (All Successful Purchases) = Take Rate Example: If 50...
The Cashflow stat is the total of all scheduled revenue coming in. It’s the sum of projected recurring subscription and payment plan payments. The Cashflow stat does not include cancelling...
MRR stands for Monthly Recurring Revenue. This stat is the amount of money generated by subscriptions. The Math: (Total Active Subscribers) x (Price of Subscription) = Total Monthly Recurring Revenue...
Churn is a percentage calculated by dividing the number of customers that cancel, by the total number of your customers. This number will help reveal the health of your subscriber...